How much of the budget goes to marketing?

I've been seeing a lot of chatter about how key marketing is for crypto projects lately. Many token distributions show a slice for marketing too. So how much do you all think is the right percentage for allocating to marketing?

Honestly, it's all about the product and target audience. A smart investor balances product development and marketing. I’ve used some solid services like FatJoe that helped me get visibility without draining my budget too much.

Marketing feels like a bottomless pit. Some investors just throw cash at it, thinking it’ll magically attract clients. But you can spend all you want and still not get those sales unless you've got the right strategy. It's risky for sure.

There’s no one-size-fits-all number for marketing budgets. The best projects don’t just slap a percentage on it. They look at real metrics like customer lifetime value and competition. Attention is the real commodity in crypto, not just a good product.

A budget without research is wasted cash. You can’t just assume clients will come because you spent money. Knowing your audience is key before even thinking about how much to spend.

Great products can market themselves, but not everyone can create something groundbreaking. Some might just jump on existing products and spend more on ads, while small investors chip in with minimal marketing efforts. Look at breweries, for example.

I think it really comes down to the type of product. If it’s a product with a broad audience, you’ll need a bigger budget. Services can get away with less since you can target better. I’d say around 30% should work, but keep CAC in check.

Can't ignore marketing's role in visibility. Some don’t mind spending big because they know it pays off when people discover their product. But yeah, planning is key based on how much liquidity you have.

The percentage for marketing really varies by industry and goals. Here are some benchmarks: 5-10% for established businesses, 10-20% for growing ones, and 20-30% for startups. Know your niche.

I've seen startups dump tons into marketing to create hype, but that just floods the market. Eventually, investors get burned when token supply is too high and liquidity is low. Better to build a solid product first.